Infographic: The hefty price tag of a PR crisis
What’s the true cost of poisoning your customers, posting an errant tweet, launching a ‘poop cruise’ or selling an exploding phone?
An infographic created by GetCRM analyzes 10 recent scandals, breaking down the financial fallout from each unfortunate incident. Highlights include:
1. Chipotle poisons customers and suffers data breach.
Nothing ruins appetites like an outbreak of norovirus and E. coli. Sprinkle in a side of compromised personal information, and you’ve got a recipe for disaster.
The infographic says the company’s stock price has dropped a whopping 40 percent after a series of hacks and the spread of foodborne bacteria.
2. United Airlines drags passenger off plane.
Despite universal outrage and a botched response, United didn’t suffer significant financial fallout after video of the shocking incident emerged. The graphic notes that United’s stock dipped just 2.5 percent in the aftermath, which reflects air travelers’ low expectations and a dearth of alternatives.
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