Infographic: How to show your boss the value of Facebook

As a communicator, you do a lot of pitching.

You pitch stories to the media, products to customers, ideas to your team and campaigns to your clients. You know a thing or two about it.

And sometimes, like when you need to convince your boss or client to use a social network, pitching isn’t easy.

If your company could benefit from being on Facebook but your boss won’t hear of it, this infographic from Shortstack and Dashburst can help. It describes, in seven steps, how to explain Facebook’s value to your boss or client.

Here are the seven steps:

1. Discuss your goals: Find out what kind of return on investment your boss would like, which demographics your company wants to reach and what your boss’s expectations are.