Infographic: How to create content that will last

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Consider these insights.

Crafting a post that takes off organically and remains relevant for years is a content creator’s dream.

You’ll see immediate success if your content goes viral, but if that same piece provides long-term value without losing its luster after only a few days—or even hours—you can extend its shelf life and repurpose it for future use.

Evergreen content works wonders for your SEO strategy and helps build your credibility as an authority on a topic or in an industry.

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