Infographic: How Instagram’s popularity offers prime marketing opportunities

Advertising on the photo sharing platform can influence buying decisions, but you must partner with the right people and define your audience. Consider these insights.

As the number of daily users on Instagram continues to grow, so, too, should your marketing efforts on the influential platform.

The social networking site is a favorite among hard-to-reach younger audiences and allows brand managers to get their products or services in front of targeted consumers through ads and influencers they trust.

[RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn more about Ragan Training.]

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.