How your content looks is just as important as what it says
The best writers are also designers. Here’s how to help your copy have some wow factor.
For the classes I teach on business writing at the University of Maryland, the first presentation I deliver each semester is short and simple. (The whole deck is 11 slides.)
What can I convey in such limited space? It’s a mantra I repeat throughout the course, which I suspect that most of my students can recall well afterward: How your work looks can be as important as what it says.
In other words: To excel at writing, you need to master both form and function, both style and substance. You need to think visually.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
