How to use videos in your email marketing
Email is a crucial tool for reaching new leads and expanding your audience, but it can be a challenge to stick out in a crowded inbox. Here’s how adding video can help.
Email marketing is the most effective marketing tool out there. People usually check their emails every single day which makes it the best channel to engage potential customers.
How can you help your brand stand out in an email? Using the word video in your subject lines and employing embedded clips in your email marketing campaigns can increase open rates and click-through rates.
Coupled with email, videos provide the highest ROI among the many marketing strategies available.
Identify your goal
It is important to understand the reason for your email marketing campaign before you add video. After identifying it, you can:
Here are some important tips for including video in your marketing email:
1. Add the word “video” to your subject line.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
