How to use internal communication to improve transparency

Retaining talented employees is—or at least should be—a top priority for organizations today.

In the United States, for example, 27% of employees voluntarily left their jobs last year. There are many reasons why employees jump ship, but a key factor is that they don’t trust their organizations. According to the 2018 Edelman Trust Barometer, 48% of Americans surveyed say they don’t trust for-profit companies. Also, 69% think building trust should be a top priority of businesses today.

Building trust with and among employees is no easy feat, but improving transparency is the smartest place to start. Let’s explore two tactics that organizations can use to relay full, accurate and timely information to employees: leader town hall meetings and internal social media.

1. Leader town hall meetings

When managed well, town halls are a valuable employee communication tool for increasing transparency. Here’s why:

Start by defining your desired outcomes and goals. Here’s how:

Focus on encouraging participation