How to prove your PR prowess and progress to leaders
Industry pros say proving ROI to top executives is–or at least should be–your chief concern. Here’s how you can keep your value top of mind with your organization’s decision-makers.
According to The State of PR 2019, 68% of PR pros feel they could better show the value of PR by offering more measurable results to their executive team.
However, in research conducted by the North American Communication Monitor, fewer than half of PR pros considered providing information to top management a core task of their job.
Though most in the field agree that providing more information to key executives and stakeholders helps the department to gain recognition, very few are doing so regularly.
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