How to pitch your news story to The Wall Street Journal

What’s the secret to grabbing the attention of a reporter at The Wall Street Journal? For the answer, I went straight to the source. I spoke with Gordon Deal, host of The Wall Street Journal This Morning, a syndicated business and news show that’s broadcast on 200 radio stations around the U.S.

Deal says he looks for three specific elements in an e-mail pitch.

1. The pitch has to be unique. “You have to think, ‘Is our story going to improve the life or business of someone else? How unique and relevant is it?’ That’s the filter I would ask someone to put themselves through when looking for a media hit.”