How to pitch GOOD

Get inside tips from the editor on how to land coverage in this socially conscious magazine and on its Web site

Editors at GOOD have never turned a PR pitch into content—at least not yet.

“We’re a hard magazine to pitch,” GOOD features editor Siobhan O’Connor said. “We try to cover the major topics of the day in a way that feels relevant to a broad readership, but in a way that’s uniquely GOOD—meaning the brand, not the word—and that could mean a lot of different things.”

The magazine carries stories about groups and individuals who make positive changes in communities large and small, real and virtual. And that might jibe with the corporate social responsibility goals your nonprofit or for-profit clients strive to meet.

“We try to bring our readers what they aren’t going to get anywhere else,” O’Connor explained. “Or if they are going to get it somewhere else then it’s going to be from a totally different angle.”

O’Connor and other editors aren’t against story ideas that stem from PR pitches; they simply haven’t received the right pitch.