How to lure more eyeballs and land serious intranet traffic

Your intranet can be like a river rolling through your organization, bringing a refreshing, steady flow of news and information to employees.

For companies with multiple locations, it helps those downstream from headquarters stay in the know. It can connect employees across silos and be a resource for identifying subject matter experts. Your intranet can help steep employees in your culture and make sure everyone’s clear about your vision and values.

However, that’s only possible if employees know—or care—about what you publish. If your hub is more of a stagnant pond than a free-flowing river, try these five tips to reel in more traffic:

1. Use alluring bait. If you know employees currently use the intranet primarily to access benefits information, entice them once they’re there with attention-grabbing storytelling, employee spotlights or an interview with the CEO.

Reward readers for visiting by providing interesting, engaging and irresistible content.

2. Let them run with it. Give employees a chance to participate in—and shape—the conversation. Your company might cringe at the thought of publishing employee-generated content, but at the very least you can include pulse surveys on your intranet.