How to launch an internal app

Sure, apps look like a cinch when you download them from your smartphone store.

But try designing an internal app good enough that your employees will use it daily, not look at it once and never open it again.

A new tip sheet from Staffbase and Ragan Communications, “7 questions to answer when creating a mobile app,” offers guidance on creating an app that employees will use—and find useful.

When you explore what your employees want in an app, be prepared to act on their suggestions, says Denise Lee Yohn, author of “What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.”