How to fix your online publication

Steve Crescenzo provides five ways to improve online publications and gain readership

Getting people to read an online publication isn’t easy.

“People don’t like to read online publications while they’re at work because they’re task oriented and just plain busy,” says consultant, writer and seminar leader Steve Crescenzo. “On the other hand, people read print because it can be read at leisure.”

That said, if you’re going to produce an online publication, you must present it in a way that draws a reader in. Here are a few ways to do just that.

1. Make it easy for people to find your publication