How to enhance your PR career with a powerful personal brand
Strategically touting your credentials can help you win jobs, attract clients, snag speaking opportunities and more. Here’s how to do it right.
Communications professionals work hard to promote their organizations’ brands. Many neglect their personal brands.
Although challenging to establish, a strong personal brand provides an invaluable career boost. It can be the deciding factor in winning a new job, a new client, a media placement or a professional consulting or speaking opportunity. A personal brand enables journalists to see the person behind the media pitch and enables clients to see the person behind the business presentation.
With so many people, including PR and marketing professionals, constantly posting images and comments on Instagram, Twitter and LinkedIn, personal brands have become highly visible. Some may pose a risk, though. Recruiters and HR professionals consider online reputations a deciding factor in making hiring decisions. According to research from Cross-Tab Marketing Services, 70 percent of hiring executives say they have rejected candidates because of information they found online.
Following these recommendations can boost your personal brand to new heights:
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