How to bolster corporate communications through video

The question is how to use video in internal communications. Even as communicators realize they should be using the visual format, they’re not always sure how to do so successfully.

A new guide from Ragan Communications and MediaPlatform offers ways to make this powerful format a successful part of your strategic communications.

The free guide, “How video drastically improves corporate communication,” lays out the many benefits of video, including its more engaging and personal nature. The guide comes with a caution: You must do video right to reap its benefits—and the guide tells you just how to do so.

Video webcasts were a major part of a 13 percent increase in engagement in one year at GoDaddy, says Kim Clark, director of internal communications at GoDaddy.

“Body language speaks volumes,” Clark says, “and you can get the tone right, which can sometimes be off in email communications.”