How PR pros can effectively use owned media to drive growth
As paid advertising declines, the opportunity for owned media is on the rise. Here’s how to take advantage.
Gone are the days when your hope of getting in front of your audience is through an ad or article written by a journalist.
Shifts in how consumers digest news and information coupled with the fact that 61% of people use an adblocker when browsing the web has only made owned media rise in importance.
A webinar from Onclusive, “Owned Media & The Growth PR Playbook” details how communicators have successfully tap owned media to share their story and drive revenue. Featuring experts from Cunningham Collective, Sisense, Yext and Onclusve, the webinar covers:
- How owned media fits into the modern communications strategy
- How to build your digital footprint using owned media
- Best practices for blog writing and design
- How to measure the effectiveness of owned media
One reason for the rise of owned media is the current journalism landscape. There are fewer reporters than there are PR pros, which means fewer opportunities for media placements.
That’s prompted many brands to take matters into their own hands and tell their narrative themselves to increase brand awareness and drive revenue. You can do this through a brand journalism website, newsletter or blog post. In fact, brand journalism metrics have soared during the pandemic.
Don’t be left behind. Listen to this webinar, “Owned Media & The Growth PR Playbook,” today and hear directly from practitioners on how and why to add owned media to your communications strategy.
This article is in partnership with Onclusive.
