How one hospital’s online newsroom engages its audience

Videos, photos and social media links augment an easy-to-read yet informative blog

A hospital communications team in California wanted to get the community excited about the opening of its new facility. Its online newsroom provides a multimedia approach to satisfying the hunger for information.

Mills-Peninsula Hospital Services is under construction and in November will open its doors to replace the hospital in Burlingame, just south of San Francisco.

With a team of four healthcare professionals from Mills-Peninsula and the Palo Alto Medical Foundation, they worked to create a simple, easy-to-read blog about the hospital’s construction and building updates. This was produced in-house and at no cost.

After two months of planning, the hospital’s WordPress blog went live in May.

Here’s how the hospital welcomes its audience: