How nonprofits can engage during COVID-19
Telling the story of your organization during this pandemic requires careful positioning and relying on your subject-matter expertise. Here are some tips.
As a PR firm specializing in communications for nonprofit organizations, it’s been inspiring to see our clients on the frontlines of the COVID-19 pandemic providing vital services from virus testing and treatment to food delivery and at-home education.
Here are a few strategies we’ve found valuable as we’ve helped our clients communicate during this crisis:
Timing is everything
The news cycle right now moves incredibly fast. Here’s what to do:
Prepare, prepare, prepare
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
