How native content helps consumers 50 and older make purchasing choices
For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. Here’s how to get the most from your campaign.
You’re probably focusing on native advertising a lot these days—and wondering if you’re getting your money’s worth.
Native ads can be a potent ingredient in your content marketing mix, with all native formats combining to represent 63% of total U.S. digital display ad expenditures. It’s highly effective with target audiences, and it works especially well among consumers over the age of 50.
Since more brands are using this powerful tool in their media mix, here are five ideas to maximize your investment:
1. Context is key—so look for brand-safe environments.
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