How measurement can save time for overworked communications pros

It’s a commonplace problem in corporate communications: Professionals want to measure.

They are eager—even desperate—to figure out what’s working and what isn’t. When it comes to measurement, though, who has time?

A free guide from Ragan Communications and Newsweaver, “Time Management and Productivity: A Guide for Corporate Communicators” offers tips on how to use measurement and other methods to add time to your day.

The guide offers hope to those trapped in a succession of approvals and other time-consuming tasks.

Drawing from survey data, the guide shows that approvals, message creation and other time demands are swamping internal communicators, and most say they don’t have time to measure, according to a Ragan Communications/Newsweaver survey.