How higher ed institutions are boosting enrollment with social media
Schools are filling seats by reaching students online. Here’s what they do.
Colleges are struggling to fill classes.
A vast majority of admissions officers—88%—at private institutions offering bachelor’s degrees said they’re very or moderately concerned about filling classes, according to an admissions survey by Inside Higher Ed.
Marketers at higher education facilities are turning to social media to meet their enrollment goals.
Although the common view holds that college-age students prefer Instagram or Snapchat, LinkedIn research in partnership with Carnegie Dartlet shows that many potential applicants research schools and engage with school staff through LinkedIn. After the phone and email, LinkedIn is their favorite medium for interacting with admissions staff. Graduate school prospects especially prefer the network for admissions conversations.
How to engage potential applicants
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