How communicators can combat vaccine skepticism

As the vaccine rollout continues, every forward-thinking employer is concerned about one thing:

“What do I do about employees who are hesitant about getting vaccinated?”

This is a powder keg of a subject, because you have business concerns and safety conflicting with people’s right to privacy and their right to make their own health decisions. This piece is not about that debate.  Emotions run high, but there are basic business truths that employers will be faced with.

For example, you may need full compliance to get into a safe working office, or you may have clients who require that your employees be vaccinated. It may even be a point of difference in the marketplace at some point. Getting people vaccinated will, for many, be vital to moving their business forward.

Swaying the skeptics

In recent surveys, 30% of respondents said they will wait or refuse a vaccine altogether, while 7% say they will get vaccinated if it is required.  Regardless of your industry or workplace, this is a conflict you’ll have to address.  Here are some tips that will help you navigate these difficult conversations:

“Should,” “have to” and “must” shut down the conversation.