How comms pros can capitalize on ESG trends in 2022
As socially conscious and eco-friendly investors continue to press for change, there’s a big opportunity for brands that can land their message.
Businesses are responding to the rise of ESG—environmental, social and governance concerns—because of the investment that has followed those three letters.
“According to a June 27 Wall Street Journal article on socially responsible investing, ESG investing describes roughly one-third of all assets under professional management in the U.S.,” noted Mark Weiner, chief insights officer for Cognito, in a recent article for PR Daily. “ESG is more than just a PR platform; ESG contributes to a company’s reputation, and PR is widely associated with reputation management.”
And the ability to deliver on ESG promises will be the foundation of corporate trust heading into 2022 and beyond.
Look no further than the launch of PwC’s New Equation initiative, which hopes to help business leaders measure their ESG performance and build trust with the growing number of stakeholders to which businesses must answer.
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