How comms pros are assisting government vaccination messaging
Many PR leaders are helping local governments craft and promote messages that can reach skeptical audiences as vaccination rates stagnate.
When President Joe Biden set an audacious goal of getting 70% of all U.S. adults at least partially vaccinated by July 4, the country was dramatically ramping up vaccination efforts. Yet, as misinformation and hesitancy have undercut the national vaccination rate, hopes for hitting the president’s goal have faded.
Dr. Ashish Jha, dean of the Brown University School of Public Health, agrees the country isn’t on track to hit the milestone. “So we’ve got to redouble of our efforts,” he told CNN’s Jake Tapper. “States really have to pick up pace. If we just keep going at the status quo I don’t think we’re going to hit that 70% by July 4.”
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