How Citrix engages employees amid turbulence and transformation
Focus on transparency, clarity, brevity and meaningful business impact. Also, make messaging easier for managers, and give workers forums for candid feedback.
If you were tasked with engaging and educating more than 9,000 employees working in offices around the world, where—and how—would you start?
For Citrix, which sells software designed to “reimagine employee experience by increasing productivity and engagement,” it boiled down to accomplishing something similar for its own workforce. However, telling a cohesive, clear and concise corporate story to such a diverse staff tasked with touting scores of different products required a highly strategic approach.
“In early 2018,” says Jason Vego, Citrix’s head of global employee communications, “we chose one overarching goal for Citrix Employee Communications: Engage employees around the Citrix story by giving them the information they need to help Citrix succeed, to boost overall engagement, as measured by the annual Global Employee Survey.”
Citrix’s comms team adopted a “two-pronged” approach to better engage employees:
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