Have you gone to the dark side?

Help for executive communicators who find themselves talking about low-hanging fruit and best-of class strategies.

Maybe you’ve just forgotten.

That’s right, I’m talking to you, Mr. and Ms. Strategic Communicator. You’ve gone over to the dark side. Your writers and editors want you back, and your organization needs you desperately, though not in the way you think.

You probably didn’t notice when you crossed over, but your staff sure did. One day you were there, standing guard on the ramparts, defending the very fundamentals of communication you know so well. In fact, that’s what got you here: your very real skills, your intellect, perhaps even your winning personality.

Then, suddenly, you disappeared. You looked the same but you sounded funny. You started talking about implementing best-of-class global communication strategies and facilitating synergies to counteract shifting paradigms. You told your people to gather up all the low-hanging fruit because HR was trying to play in our space. They had absolutely no idea what you were talking about, but suffered in silence.

You became one of them. A suit. A pod person. Once the solution, you now are part of the problem.

And you don’t even know it.