Hasbro’s ‘Millennial Monopoly’ sparks backlash online
The company defended its decision to make the satirical edition of the popular game, saying some of its staff are young professionals.
Hasbro is facing outrage following the release of a Monopoly edition geared to millennials.
The edition is packed with references to the younger generation’s lifestyle, struggles and preferences—but many millennials aren’t laughing at the jokes.
On the cover of new edition, Rich Uncle Pennybags dons earphones, sunglasses, and a “participation” medal while taking a selfie. Below, the game’s tagline reads: “Forget real estate. You can’t afford it anyway.”“Money doesn’t always buy a great time, but experiences, whether they’re good — or weird — last forever,” reads the game’s description. So rather than collect cash and real estate, as in traditional versions, players collect experiences such as dining at a vegan bistro or doing a meditation retreat—or simply staying in their parents’ basement.
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