Getting started with video? Try these savvy tips

Brevity, personality, creativity are all watchwords for this increasingly popular marketing process

Creating, editing and sharing video are easier than ever. With 1.2 billion streams on YouTube daily and more and more businesses engaging in the process, video has come to the forefront of many business communications strategies. Many others, though, are still afraid to take the plunge.

Here are a few simple tips to get started:

1. Determine your goals. Figure out what it is that you hope to accomplish, whether it be humor, education or product recognition, and make a plan on how to accomplish that goal.

2. Infuse your personality, passion and expertise. Show who you and your company are in a way that cannot be portrayed solely through your Web site or in print. Wine Library’s Director of Operations, Gary Vaynerchuk does just that. He is extremely passionate about wine, and that passion has translated into more than 90,000 video views each day.