Firm’s internal collaboration site brings workers together

Fusion PR’s new site improves employee communication, sparks creativity and increases productivity

If the farflung employees of Fusion PR—which has offices in New York City, Washington, D.C., and Los Angeles—have one thing that (forgive us) fuses them, it’s the loyal firm dog, Charlie.

“Our loving company dog Charlie is always on top of mind,” says Jordan Chanofsky, CEO and founder of the 50-employee agency.

That’s why when it came time to name the company’s new internal collaboration Web site, the decision was unanimous: Charlie’s World.

“With Charlie’s good looks and excellent office personality, we knew he would be an easy sell,” the CEO explains.

And it was important that the site “sell” employees.

The company’s brand committee, which is responsible for internal and external communication, was banking on it cultivating a more cohesive and interactive team environment among the three offices.

The committee, Chanofsky says, hoped to “encourage cross-team activities and more effectively drive the overall business with input from the staff.”