Facebook to woo marketers with Messenger, Instagram and WhatsApp integration
The move, slated for 2020, means brand managers can better reach consumers and target their ads. However, critics pointed to anti-trust issues and Facebook’s ongoing data privacy issues.
Facebook is making its ecosystem more welcoming, regardless of which service you use.
The company recently announced that it would integrate its Messenger app with Instagram and WhatsApp. Each app will also tout end-to-end encryption—an important element, considering Facebook’s ongoing crises regarding users’ privacy and data.
The three standalone apps will remain separate, but they’ll be brought together under a single messaging platform or protocol. The changes would allow you to send messages from one of the company’s chat systems to another—so you could speak to your Messenger-only friends without leaving WhatsApp.
Though full details are still unknown, Facebook sources told reporters that the integration should happen by early 2020.
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