Expert advice on crafting effective workplace surveys

Workplace surveys can reveal business-altering problems, possibilities and preferences.

There is an art to crafting an internal survey, however. How many questions should you ask? How often should you survey employees? In what sort of setting should you solicit feedback, and which platforms are best?

Pretty much anyone can take a poll, but it takes a savvy communicator to create a survey that captures honest, raw feedback that yields valuable insights. Here’s what a handful of experienced survey slingers have to say.

Expert workplace survey guidance

Steve Baskin, president and chief strategy officer of Tribe, recommends:

Levi Olmstead, community manager at G2 Crowd, advises:

For conducting internal surveys, you have to make sure your employees feel like they can be honest. To do that, you must provide an anonymous channel for feedback. We use a tool called TinyPulse that asks our team members once a week two questions: How happy are you in your role, and then a second rotating question.