Expedia engages staff via multiple comms routes
To reach 9,000 employees (and potential hires) in 25 countries, the online travel giant continually adapts its messaging systems, from email to social media to a popular photo site.
If you’re a traveler, chances are you’ve used Expedia.com to book your trip.
Much like the customers who use their services, Expedia’s 9,000 employees love to travel.
With Expedia offices in 25 countries, many employees take to the skies, frequently sharing their experiences with colleagues through internal social media tools.
“We have international colleagues sharing images on our ‘We Love Travel’ photo site with an affinity for representing the travel experience,” says Kristin Graham, vice president of engagement and communication at Expedia. “We aim to make communications interactive and always try to remember the fun stuff about why we travel in the first place.”
Working for an Expedia brand that also owns tripadvisor.com, hotwire.com and hotels.com, to name a few, it perhaps comes as no surprise that the company spends a lot of time building an internal culture that’s engaged, enthusiastic and fun.
This year the company’s marking its 15th anniversary.
Moving with the times
Internal communication is focused on employee engagement, Graham says.
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