Essential tasks and tactics for savvy intranet managers
You’re crafting great content and posting it with all the requisite bells and whistles, so you’re done, right? Not so fast. User experience and stakeholder buy-in should be higher priorities.
Ownership influences content: Whoever is steering the ship might disproportionately focus on the sections that matter most to them, such as corporate news. Beyond that, the communication director and top-tier executives might have entirely different agendas.
Here’s the thing: Bad news features on a great intranet will perform better than great news features on a bad intranet. Generally, employees don’t come to read news; they come to get things done.
With that in mind, intranet managers must be objective arbiters of what information matters, in addition to being proactive stewards of a functional, useful hub. Here’s what a good intranet manager should be doing—news or communications aside—to keep the employee kiosk up to snuff:
Look in
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