eBay’s internal film festival creates brand ambassadors

Employee-produced videos boost engagement

With the explosion of sites like YouTube, it’s likely that most of your employees watch at least one video online every day (provided your company doesn’t block access to such sites). It’s also likely that many of your employees have posted videos of their own. Ever think of harnessing that interest and putting on an employee film festival to promote brand awareness?

You should. It worked for eBay.

eBay launched its first employee film festival in September 2006 in conjunction with the company’s annual anniversary celebration. Communicators asked employees to submit three-to five-minute films about the power of the three company brands: eBay, Skype and PayPal. The submissions were made available on a dedicated site accessible to all employees (and during inner-office viewing parties as well), where they voted on their favorite. The winner of the popular vote was sent to the Sundance Film Festival.