eBay’s guide to building a popular social network
From exploring your company’s culture to tagging correctly, here are some ways to build a great social intranet.
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One day, Ramin Mobasseri conducted a pastry test of the enterprise portal he managed at eBay.
Rather than email people, he posted on the SharePoint network that he was leaving bakery goodies on his desk, then ducked into a meeting. When he came back, everything was gone.
“They didn’t even leave one for myself,” he says.
He calls the results “disappointing, yet encouraging.” The run on the goodies demonstrated how effectively such a network can communicate—though he should have snagged a pastry before heading into the meeting.
In a talk titled “How eBay built one integrated social network on SharePoint,” Mobasseri offers tips for the running of an enterprise portal.
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