Diverse blogging team key to tech publisher’s success

O’Reilly Media encourages ‘alpha geeks’ to share their thoughts on the corporate blog

For technology publisher O’Reilly Media, finding the key concept behind building a successful blog was as easy as looking to their mission statement: “Change the world by spreading the knowledge of innovators.”

“We really did see the blog as a vehicle for people to get their ideas out,” says Sara Winge, vice president of Radar, the blog O’Reilly launched in March 2005.

• Founded in 1978

• Headquartered in Sebastopol, Calif., with additional offices in Massachusetts, the United Kingdom, Germany, Japan, Taiwan and China

• Originally started as a publisher of technical manuals

• Created first Web portal, the Global Network Navigator

• Runs Safari Books Online, a Web-based reference library, in conjunction with Pearson Technology Group

• Hosts numerous technology conferences each year