Digital firm turns reporters into rock stars—and raises $10,000 for a nonprofit
To showcase its personality, HORN held a contest in which reporters squared off in an online DJ competition. The effort raised $10,000 for One Laptop Per Child.
Reporters do a lot of different things: write, edit, ask questions, churn out copy, and ask more questions. But can they spin music? That’s the question digital communications agency Horn wanted to find out. For its month-long campaign, it turned 14 top reporters into disc jockeys and helped raise $10,000 for the nonprofit One Laptop Per Child. HORN wins the award for Best Event or Stunt in PR Daily’s Digital PR & Social Media Awards because the agency brought together several different industries, all in the spirit of helping one charity.
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