Demystifying 4 internal comms myths

The four issues addressed below reflect the reality of working as an internal communicator today:

Myth 1: Internal communication belongs to one person or team in an organization.

If it does, it shouldn’t.

Internal communication is too important to be left to one department. It should be everyone’s responsibility in an organization. The purpose of internal communication is to help an organization achieve its objectives.

You should have accountability when it comes to budgets and overseeing business strategy—the same is true of your channels. Sue Palfrey, head of internal communications at the National Trust, described it perfectly:

The intranet doesn’t belong to Internal Communications or IT or HR. It’s never yours. It will always belong to your audiences. You invest in it long before it’s even a project and long, long before it’s a reality. You may own the content and usage strategy, but ultimately it’s not yours.