Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

Here are the top 10 tips and takeaways from the week ending May 8 taken from our Crisis Communications Daily newsletter. Be sure to subscribe here to get this daily roundup directly in your inbox.

Make sure these essentials are in your crisis plan. Identify the format for your messages (video?), anticipate potential risks and scenarios, and establish clear guidelines for social media. Here’s a full list of basics you must include.

Your leaders can be optimists without being Pollyannaish. Southwest Airlines CEO Gary Kelly has pushed back on negative predictions about the future of the airline industry without overstating the facts or touting otherworldly foresight. In response to Warren Buffet’s grim outlook on the future for airlines, Kelly offered some hope.

CNN reported:

“I don’t think anybody knows, and certainly that’s not an unreasonable view to take,” Kelly told CNN in an interview Wednesday with Poppy Harlow. “It’s a pessimistic one. I am far more optimistic.”