Corporate activism insight and advice from noted PR pros

“Values-Based Decision Making in a Provocative Environment,” a panel produced by the Museum of Public Relations, shed light on issues and obstacles modern communicators face. The panelists agreed that organizations should build trust by conducting business with transparency, honesty and finesse, though that’s easier said than done in today’s fraught and fragmented cultural climate.

With the American public increasingly expecting corporate leaders to take a stand on social issues, PR pros have a huge role to play in mitigating blowback and navigating publicity minefields.

Here are highlights from the corporate activism panel discussion, which included executives from Weber Shandwick, Johnson & Johnson and General Electric:

Rebuilding trust through truth