Consistent messaging strengthens communication at the University of Alabama at Birmingham
Two of the school’s top communicators share their strategic pivots and continuing efforts to keep the school thriving through uncertainty and COVID concerns.
The pandemic has been brutal for workers in higher education.
Communicators, in particular, have been stretched like never before by a seemingly nonstop onslaught of crises, setbacks and misinformation. Despite ongoing uncertainty, many are emerging as more powerful advocates for their institutions.
It’s a testament to the power of storytelling—and to the rising importance of the often hidden heroes who bring those stories to life.
That’s certainly been the case at the University of Alabama at Birmingham (UAB) for Julie Keith—the school’s assistant VP of content strategy—and Tyler Greer, UAB’s assistant VP of public relations.
Here’s a look at how the school’s communication strategies have changed over the last couple years and continue to adapt—along with prescient takeaways communicators of all stripes can appreciate.
What has COVID-19 changed?
Just about everything, according to Keith and Greer. They shared these four major pandemic-era pivots for UAB:
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