Study: Comms execs gaining clout as corporate America transforms
Internally and externally, top-tier communicators are driving more than messaging—helping to improve company cultures, cultivate staff advocacy and enhance the brand name.
Executive communicators are at the heart of restructuring corporate leadership.
Chief communication officers (CCOs) are assuming new responsibilities, taking a greater role in protecting the corporate reputation, improving corporate culture and engaging a wide range of stakeholders, according to new research from Page, a professional association for senior public relations and corporate communications executives.
More CCOs are assuming responsibility for the corporate brand, a role that’s sometimes transferred from chief marketing officers (CMOs), who have long focused on the customer’s viewpoint.
Corporations now realize they must pay greater attention to the ever-changing views of employees, investors, governments and the public. That requires new thinking, as well as new systems and tools.
A shift in the corporate mindset
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