Chipotle scrambles to address new outbreak and server outage
A location in Ohio closed following reports that 170 people fell ill, which immediately sent the chain’s stock tumbling. In addition, a recent promotion evoked anger online.
Guacamole lovers might be spending “National Avocado Day” anywhere other than Chipotle.
More than 170 people fell ill after eating at a Chipotle location in Ohio, prompting the chain to quickly close the restaurant after the news surfaced.
A total of 105 reports were made to the website iwaspoisoned.com, indicating that more than 170 customers fell sick after eating at the Powell, Ohio Chipotle since July 29, according to Patrick Quade, the website’s founder.The website saw a surge in reports following Business Insider’s report late Monday that the company had shut down the restaurant due to customer illness reports.
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Tags: Crisis Communications, PR
