Chili’s launches crisis response after data breach
The restaurant chain said customers’ payment information was compromised at some locations and it’s investigating. Meanwhile, brand managers are working to increase trust.
Chili’s Grill & Bar customers might still be paying for their last meals.
The restaurant chain recently suffered a data breach that compromised customers’ credit and debit card numbers and cardholder names—but it’s doing what it can to foster trust and help protect its brand reputation.
On Saturday, Brinker International—the parent company of Chili’s and Maggiano’s Little Italy—announced the incident in its newsroom. The release read, in part:
On May 11, 2018, we learned that some of our Guests’ payment card information was compromised at certain Chili’s restaurants as the result of a data incident. Currently, we believe the data incident was limited to between March – April 2018; however, we continue to assess the scope of the incident. We deeply value our relationships with our Guests and sincerely apologize to those who may have been affected.
We immediately activated our response plan upon learning of this incident. We are working with third-party forensic experts to conduct an investigation to determine the details of what happened. Below is information on how you can protect yourself and your information.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
