You’ve got a concept in mind, and you know there’s a very specific term to convey it, but it’s on the other side of a mental barrier. Do not despair. Tap into these repositories.
Are you a logophile? If so, use these less common terms the next time you refer to a friend, client or co-worker.
From fervent denunciations to a tacit ‘What took you so long?’ the online cadre of editors and PR pros are chiming in on the shift, which will occur in June as the 2016 Stylebook is published.
It’s common in PR and marketing to overlook the small stuff, including editing your content. From annoying buzzwords to lengthy sentences, here’s what one copywriter advises.
Corporate jargon is easy for many PR pros to detect. Proper AP style for corporate terms can be an entirely different story. Here’s a quick guide for business terms from a recent Twitter chat.
A little white lie to yourself can help you cease your lollygagging and get to work—and even enjoy the process.
Whether it’s a marketing brochure or an internal email, your message won’t land with your audience if it’s stuffy or laden with jargon. Here’s how to lighten up the tone of your writing.
What is small, innocent-looking, and causes you to wake up at 3 a.m. screaming? Answer: Their it is! I mean, they’re it is! I mean, there it is! Out, damned typo! Will these proofs ne’er be clean?
Correct capitalization is the bane of many a PR pro’s existence. Because capitalization use varies wildly from agency to agency, here are some rules to follow.
Flabby prose offers little of value to your potential customers. Here’s a reduction plan to make your text leaner and cleaner.
The cartoonist Walt Kelly’s modest hero, Pogo, once said, “We have met the enemy, and he is us.” This is particularly true of writer’s block. Here’s how to defeat your most implacable critic.
These tips will help you avoid run-on sentences, the overuse of exclamation points, and missing or misplaced commas.
The punctuation mark is meant to add emphasis, but unless used sparingly, can serve as an annoyance. Here are instances of improper use.
Does seeing the correct spelling of ‘minuscule’ throw you off? What about ‘wintry’? Those are just two examples of words that seem to be spelled incorrectly when they aren’t.
Results-oriented, rock-star communicators can see a paradigm shift by thinking outside the box and taking their messaging to the next level. Of course, you could just write like a human being.
