Using the ‘hero’s journey’ arc to tell employees’ stories
From ‘once upon a time’ to ‘happily ever after,’ a captivating tale of challenges and successes will celebrate, engage and inspire your workers as they slay their metaphorical dragons.
From ‘once upon a time’ to ‘happily ever after,’ a captivating tale of challenges and successes will celebrate, engage and inspire your workers as they slay their metaphorical dragons.
Many erroneously attribute the quotation to Ernest Hemingway, arguing that the author would also never employ the advice. Should you? Here are a few points to consider.
Whether in casual conversation or when addressing a roomful of listeners, make sure you get these words right. Here are preventive tips for avoiding a heinous incident.
Murky deadlines, pronouns with ambiguous antecedents, and exhortations to ‘work your magic’ can baffle colleagues and clients, while risking that you don’t get precisely what you need.
Everything is going visual in communications—or so we hear. Yet headlines and text are all the more important in directing traffic for overwhelmed internet users.
Till death do you part with your AP Stylebook? Consider this roundup of insights from an Associated Press editor on the topic of nuptials terminology.
Looking for insights on how to begin your blogging journey? Newbie communicators and others new to the blogosphere should take note—here are tactics to employ.
Awash in a sea of goldfish-level attention spans biting at click-bait, many saw the only way of staying afloat was to produce list stories. Here’s how to get your writing back on terra firma.
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
Try these formats to light a creative spark and inspire engaging posts that your audience will devour and share.
Content might be king, but inconsistency in conveying the essence of your organization’s persona and mission will confuse consumers, undermining your marketing efforts overall.
Do you think you either have inspiration or you don’t? Leta Soza differs. She believes inspiration can be learned, and offers five websites to back up her assertion that creativity can be taught.
Massage your message for optimum clarity.
Clarity, active voice and prevailing terminology are essential to getting your press release searched, opened and shared. Follow these guidelines.
Vocabulary aficionados can appreciate the multitude of additional terms that come from a single change.