The emoticons can add visual flair to your words, but inappropriate deployment will turn readers off—or even damage your reputation. Here’s how to use them correctly.
If your branding’s gone stale, consider incorporating motion graphics, immersive 3D images or ‘cyberpunk’ elements into your strategy.
Gen Z is flocking to these visual platforms—and bringing their money with them. Here’s what marketers should know about engaging these audiences. Influencers are a vital component.
It’s essential for your campaign to make a lasting visual impact and engage your audience. Here are ways to make sure your messaging has staying power.
Yes, they’re annoying—but they work. Here are statistics about their efficacy, as well as tactics to get the most pop for your investment.
If you’re looking for a trove of fresh ideas or useful tools, you’ve come to the right place. Read on for a hearty helping of creative inspiration.
To stand out from the crowd, ask key questions to identify your organization’s purpose and personality. Let the answers focus your lens on creating compelling visual narratives.
Here’s how to make sure those who can’t distinguish red from green, for example, can navigate your website and content and get the information they need to make informed choices.
Brace for muted palettes, gradients, abstract illustrations and minimalist landing pages. Sorry, magenta, you can take the year off.
As buyers shift their priorities from material possessions to experiences and social capital, how can communicators and brand managers position their organizations as ‘elite’ and ‘exclusive’?
This highly collaborative format conveys information visually, helping your audience digest and retain it. These techniques will help you land your message vividly and with lasting effect.
Getting a better rank on search engines isn’t just about maximizing your keywords. You should also think about how your tag and format your images.
The internet is chock-full of visual content, and it’s all free for the taking, right? You bet your logo it’s not. Here are common transgression areas and how you can avoid getting sued.
Your online audiences don’t want a barrage of self-promotional twaddle. Instead, mix things up a bit with lighthearted text emblazoned over a striking image. Here are the keys to success.
What’s the difference between a font and a typeface? Which fonts are preferred by online readers and consumers? Here’s what brand managers and marketers should keep in mind.
