PR agency owner Sandra Fathi shares three tactics she uses to land coverage for her clients (with examples!): Story hijacking, trend intervention, and data.
Some PR advisors can scare CEOs into not using social media, says Ty Francis, VP of Corporate Board Member magazine. They’re leery of how an ill thought-out tweet, for example, can backfire.
Companies are now using Big Data to identify what employees want, and the best way to keep them.
A look at how one New York City hotel responds to negative online comments and reviews.
Who drives social media at your organization? It should be dictated by your organization’s goals, and not a one-size-fits-all decision, argues Shelly Stevens of Waggener Edstrom.
It wasn’t the benefits and fun perks—free lunches and bean bag chairs—that did it. The reason is simple: Google employees trust management.
If you can’t put your phone down at dinner or before you sleep, you’ve spread yourself too thin. Stacey Acevero of Vocus helps you figure out where you should spend your time.
Learn what you need to know about copyright law, Facebook contests, and much more from Gabe Karp, executive vice president and general counsel at ePrize.
Generation Y prefers content in small, punchy bits because they have short attention spans, says Erin Lieberman Moran of the Great Place To Work Institute. Weigh in.
The top of your release is critical—headline length and the inverted-pyramid style of writing—to reach a broad audience. Learn more from Business Wire’s Tom Beckfold.
Can brands use Pinterest without visually-appealing products? Of course, says the team ePrize. Make lawnmowers? Post photos of gorgeous lawns. Ask yourself: What inspires your products? Your designers? Pin those images.
