Visual & Video Communications

The secret to good video is forgetting about the old saw, “Content is king.” It’s important, but it’s not everything. Inspiring your audience is key.

A year after Hurricane Sandy, the communications and marketing staff at NYU Langone Medical Center throw a birthday party for the babies born the day the storm hit.

Whether you feel uncomfortable writing humor or your speaker feels uneasy delivering it, these pointers can help both of you.

Ads and commercials don’t inspire people like they used to. Today, audiences want to see content they care about. Here’s how your organizations can provide it through brand journalism.

See what makes the brand journalism sites of Southwest Airlines, Sophos and HSBC so successful, and how you can follow their lead.

Just because you built a fantastic brand journalism site doesn’t mean people will visit it. Here are some ways to promote it and build a regular readership.

Should your brand journalism site live on your company’s website, or be a separate news site? Get the answer in this short video.

Brand journalism only works if you tell compelling stories. To find such stories, you and your team need finely tuned reporting skills.

You and your team may be ready to launch a brand journalism site, but you won’t get anywhere if your execs aren’t on board. Here’s how to get them on your side.

Brand journalism stories cover your brand, competitors and niche—and include no marketing materials or messages.

Sandra Fathi, president of Affect, discusses the three most common PR measurement mistakes—and how to avoid them.

Although there’s no guarantee that a video will go viral, you can increase its chances by making sure it has the right content, context and is a conversation starter.

More CEOs are participating in social media compared to just two years ago, reports Leslie Gaines-Ross of Weber Shandwick. Learn how they’re using it, and what prevents others from following suit.

Tip No. 1: Don’t be afraid to ask a mentor for help. Learn what else you should be doing from these seasoned execs in this one-minute video.

If you set up a Pinterest or Twitter page, but no one has time to manage either, you’re doing more harm than good, warns this PR executive.