Eighty-two percent of customers would rather watch a live video than read about your brand. Make sure you consider these challenges before jumping in front of a camera.
Use compelling imagery to make your content soar and leave your audience craving more.
Here are a handful of quick tips for developing fresh visual narratives and repurposing old content.
Follow this guidance to craft stunning visuals that will stand out from the crowd, hook your readers and make messages stick.
More than 60 percent of younger workers say they process information faster when it’s presented in images, videos and that ilk. Are you giving the people what they want?
Carve out some space in your budget for livestreams, interview pieces and helpful how-tos.
Responsive design is just one smart way to augment the user experience for visitors. Consider gamification and other engaging features.
The push for video is on in every organization. What distinguishes the winners from the unwatchable? Here are some ways Big Blue grabs viewers.
For content marketing campaigns, video rules. A recent report revealed that more than half of social media users watch this type of content daily—which affects sales.
Though many trends, such as personalized content and a focus on engagement, have been seen in efforts this year, this visual content form is hot. Here are a few stats to consider.
Hospitals and other organizations are breaking the rule about keeping videos short, but to hold on to your audience, you have to weave an engaging tale.
LinkedIn’s corporate communications manager explains how LinkedIn’s advanced search feature can help you find the right journalists to pitch.
LinkedIn is more than just a place to post your résumé or look for a job, Yumi Wilson of LinkedIn says. She and Mark Ragan discuss which features communicators should pay attention to.
The content comes first, so make sure it sizzles—or tickles the funny bone. Be sure, too, not to burden the video (and the viewer) with a lot of marketing junk. It’s about brand awareness, not making a sale.
This infographic details how online videos can boost your organization’s bottom line. If your boss is hesitant to add video to your marketing strategy, these insights could help.
